Business & Sales Management

• Drive branch business targets for Gold Loans, Personal Loans, LAP, Business Loans, Insurance, and other financial products.
• Increase customer acquisition through open market sourcing, referrals, and local marketing activities.
• Monitor branch profitability, portfolio growth, and productivity metrics.
• Develop branch-level sales strategies to improve market penetration and revenue generation.
• Ensure achievement of monthly login, sanction, disbursement, and collection targets.

Team Management

• Lead, train, and motivate branch staff and field sales teams.
• Conduct regular performance reviews and daily sales meetings.
• Ensure proper manpower planning, employee productivity, and discipline within the branch.
• Support hiring and onboarding of branch employees where required.

Operations & Compliance

• Ensure smooth branch operations and adherence to company SOPs and audit requirements.
• Monitor KYC, documentation, and compliance processes.
• Ensure safe custody and operational handling of pledged gold and customer documents.
• Handle branch audits, risk management, and regulatory compliance.

Customer Relationship Management

•  Build strong relationships with customers, DSAs, local connectors, and channel partners.
• Resolve customer escalations and ensure high service standards.
• Maintain customer retention and repeat business.

Collections & Portfolio Quality

•  Monitor overdue accounts and ensure healthy portfolio quality.
• Coordinate with collection teams for recovery and delinquency control.